AT&T: 5G WORLD

The 5G arms race is just starting to heat up. AT&T have consistently invested in their network infrastructure (a whopping $135 billion over the last 5 years) and wanted to start telling their 5G story in this year's Masters. 

Every "new G" is usually greeted with a modicum of cynicism as each new G tends to be heralded by over promise, new claims and hyperbole. In the face of this, we wanted to give our customers a meaningful glimpse into the future that 5G would enable. We wanted to avoid being too far fetched and depict a world where everyday events were made a little more amazing.