EURO RSCG LONDON

When I took over as the CEO of Euro RSCG (London), the agency had been through a prolonged period of decline, which had seen management teams and clients come and go. Unsurprisingly, the agency had lost its confidence and it showed in the work. I arrived at the agency with my long term planning partner, Russ Lidstone, and we started the task of turning around the agency. One of our early observations was that we needed to inject a spirit of "positive dissatisfaction" into the agency. If the work wasn't good enough, we wanted people to say so, but with that came the responsibility of personally leaning in and making the work better. 

We made the work our personal focus and moved into the creative department, where we worked alongside the brilliant and immensely talented Gerry Moira. We also hired Mark Hunter to be the agency's ECD, to work alongside Gerry. It was probably the toughest challenge any of us had ever faced, but with a lot of hard work and a bit of luck, we really turned the agency's creative product around. Within three years, we had won 9 new clients and were shortlisted by Marketing Magazine for Creative Agency of The Year. I hope that this short selection of work speaks for itself......